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Campaign upsell take is not chain drop
A campaign upsell can offer more than it takes. Take % = takes ÷ offers × 100. Type offers and takes.
Pair: Campaign upsell take on Subscriptions. Chain drop: upsell chain drop. Net cash: upsell attach vs refund.
What you type
Upsell offers — sessions / orders shown that campaign upsell in the window.
Takes — of that offer set, how many took it.
Take % = takes ÷ offers × 100. Fix copy or offer when take % is thin — do not invent a take chip.
What not to do
Do not invent take %. Do not mix chain-step drop into campaign offers. Do not treat refunds as takes. Do not average every campaign when one owns the hole.
Related: Subscriptions, upsell chain drop, upsell attach vs refund, upsell decline after front-end.
Procedure
- Type upsell offers and takes.
- Read take %.
- Fix copy or offer when take % is thin.
Failure modes
- Inventing take %.
- Mixing chain-step drop into campaign offers.
- Treating refunds as takes.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Campaign upsell take %
- Takes ÷ offers shown on a campaign upsell × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this upsell chain drop?
- Sibling leak. [Upsell chain drop](/manuals/checkoutchamp-upsell-chain-drop) is drop % on a named chain step. This page is take % = takes ÷ offers on a campaign upsell.
- Is this upsell attach vs refund?
- Related cash. [Upsell attach vs refund](/manuals/buygoods-upsell-attach-vs-refund) nets refunds after attach. This page is take rate before refund netting.
- What take % should I invent?
- None. Type offers shown and takes from the CRM campaign export for the same window.