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MMS cost is not SMS cost
MMS cost $ and SMS cost $ make delta $. Delta = MMS cost − SMS cost. Type sends and cost for both.
Pair: MMS vs SMS cost on Subscriptions. Lift: SMS vs email rebill. Delivery: deliverability vs rebill.
What you type
MMS sends / MMS cost $ — MMS volume and spend in the window.
SMS sends / SMS cost $ — SMS volume and spend in the same window.
Delta $ = MMS cost − SMS cost. Cut MMS when delta stays fat without lift — do not invent a delta chip.
What not to do
Do not invent delta $. Do not mix email into SMS cost. Do not treat list size as sends. Do not ignore $/send when volumes differ.
Related: Subscriptions, SMS vs email rebill, deliverability vs rebill, quiet hours vs rebill.
Procedure
- Type MMS/SMS sends and cost $.
- Read cost delta $.
- Cut MMS when delta stays fat without lift.
Failure modes
- Inventing delta $.
- Mixing email into SMS cost.
- Treating list size as sends.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- MMS vs SMS cost delta
- MMS cost $ minus SMS cost $ for the same window.
Work with us — We run this job on your accounts. Services
FAQ
- Is this SMS vs email rebill lift?
- Sibling channel $. [SMS vs email rebill](/manuals/klaviyo-sms-vs-email-rebill) is attributed lift. This page is MMS cost $ minus SMS cost $ for sends.
- Is this deliverability vs rebill?
- Related SMS book. [Deliverability vs rebill](/manuals/postscript-deliverability-vs-rebill) is undelivered share. This page is MMS vs SMS cost delta.
- What delta $ should I invent?
- None. Type MMS sends, MMS cost $, SMS sends, and SMS cost $ from the same window.