Library · Traffic · How to run this
Hyros call-path SMS dollars are not web dollars
Open one Hyros call-path seat. Take SMS-tagged revenue. Divide by SMS-tagged revenue plus web-tagged revenue. The quotient × 100 is HY SMS-vs-web %.
Pair: SMS-vs-web share on Traffic. MTA twin: Northbeam SMS-vs-web. Call twin: call-vs-web.
Seat math
SMS-tagged revenue — Revenue Hyros assigned to SMS call-paths in the seat window.
Web-tagged revenue — Revenue Hyros assigned to web paths in that same seat window.
HY SMS-vs-web % = SMS-tagged revenue ÷ (SMS-tagged revenue + web-tagged revenue) × 100. When HY SMS-vs-web % looks wild, audit short-link / SMS click wiring on that Hyros seat — never invent an HY SMS-vs-web chip.
Guardrails
Do not invent HY SMS-vs-web %. Do not paste a Northbeam MTA revenue file into Hyros fields. Do not treat SMS-attribution order share as this revenue mix. Do not blend path models when Hyros alone owns the skew.
Related: Traffic, Northbeam SMS-vs-web, call-vs-web, SMS-attribution.
Procedure
- Type SMS-attributed $ and web-attributed $.
- Read HY SMS-vs-web %.
- Re-check SMS tracking when HY SMS-vs-web % looks wild.
Failure modes
- Inventing HY SMS-vs-web %.
- Loading a call-vs-web dollar file into SMS boxes.
- Folding Northbeam MTA dollars into Hyros boxes.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- HY SMS-vs-web %
- SMS-attributed $ ÷ (SMS-attributed $ + web-attributed $) × 100 on one Hyros call-path window.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam SMS-vs-web share?
- Call-path seat vs MTA seat. [SMS-vs-web share](/manuals/northbeam-sms-vs-web-share) stays on Northbeam. SMS / web revenue never leave Hyros here.
- Is this Hyros call-vs-web share?
- Phone path vs SMS path. [Call-vs-web share](/manuals/hyros-call-vs-web-share) stacks call revenue. Here you stack SMS-tagged revenue over SMS plus web.
- What HY SMS-vs-web % should I invent?
- None. Source SMS-tagged revenue and web-tagged revenue from the same Hyros call-path seat.