Library · Traffic · How to run this
Call-vs-web share is not call-attribution share
Open one Hyros cut. Put call-attributed $ over call $ + web $. That is the call share %.
Pair: Call-vs-web share on Traffic. Orders: call-attribution share. Path: multi-touch share.
What you type
Call-attributed $ — Dollars Hyros tagged to call paths in the cut.
Web-attributed $ — Dollars Hyros tagged to web paths in that same cut.
Call share % = call-attributed $ ÷ (call-attributed $ + web-attributed $) × 100. When call share looks wild, re-check call tracking — never type a fake share %.
What not to do
Skip inventing a call share %. Skip pasting order-count attribution into dollar fields. Skip folding multi-touch $ into call $. Skip blending skills when one skill owns the skew.
Related: Traffic, call-attribution share, multi-touch share, call-to-sale lag.
Procedure
- Type call-attributed $ and web-attributed $.
- Read call share %.
- Re-check call tracking when call share % is material.
Failure modes
- Inventing call share %.
- Pasting order-count attribution into dollar fields.
- Folding multi-touch $ into call $.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Call-vs-web share %
- Call-attributed $ ÷ (call-attributed $ + web-attributed $) × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this call-attribution share?
- Sibling Hyros order grain. [Call-attribution share](/manuals/hyros-call-attribution-share) is call orders ÷ orders. This page is call $ ÷ (call $ + web $).
- Is this multi-touch share?
- Related Hyros path grain. [Multi-touch share](/manuals/hyros-multi-touch-share) is multi-touch $. This page is call-vs-web share.
- What call share % should I invent?
- None. Pull call-attributed $ and web-attributed $ from the same Hyros cut.