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Library · Traffic · How to run this

Northbeam MTA SMS dollars are not web dollars

How to run thisTraffic3 steps
CalculatorNorthbeam SMS-vs-web share · Calculator lives in the articleOpen

Stack SMS-attributed $ over SMS $ + web $ on one Northbeam MTA window. That quotient is NB SMS-vs-web %.

Pair: SMS-vs-web share on Traffic. Call twin: call-vs-web. Order twin: SMS-attribution.

MTA fields

SMS-attributed $ — Dollars Northbeam tagged to MTA SMS paths in the window.

Web-attributed $ — Dollars Northbeam tagged to web paths in that same MTA window.

NB SMS-vs-web % = SMS-attributed $ ÷ (SMS-attributed $ + web-attributed $) × 100. When NB SMS-vs-web % looks wild, re-check SMS click / short-link tracking on that MTA seat — never invent an NB SMS-vs-web chip.

Guardrails

Never invent NB SMS-vs-web %. Never load a call-vs-web dollar file into SMS boxes. Never treat SMS-attribution order share as this dollar mix. Never blend path models when Northbeam alone owns the skew.

Related: Traffic, call-vs-web, SMS-attribution, platform-vs-CRM.

Procedure

  1. Type SMS-attributed $ and web-attributed $.
  2. Read NB SMS-vs-web %.
  3. Re-check SMS tracking when NB SMS-vs-web % looks wild.

Failure modes

  • Inventing NB SMS-vs-web %.
  • Loading a call-vs-web dollar file into SMS boxes.
  • Folding SMS-attribution order share into dollar mix.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB SMS-vs-web %
SMS-attributed $ ÷ (SMS-attributed $ + web-attributed $) × 100 on one Northbeam MTA window.

Work with us — We run this job on your accounts. Services

FAQ

Is this Northbeam call-vs-web share?
Call path vs SMS path. [Call-vs-web share](/manuals/northbeam-call-vs-web-share) stacks call $. Here you stack SMS-attributed $ over SMS $ + web $ on the same MTA seat.
Is this Northbeam SMS-attribution share?
Order share vs dollar mix. [SMS-attribution share](/manuals/northbeam-sms-attribution-share) divides SMS-attributed orders by orders. Here you stack SMS $ over SMS $ + web $.
What NB SMS-vs-web % should I invent?
None. Pull SMS-attributed $ and web-attributed $ from the same Northbeam MTA window.