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Send fail is not inbox read
Send fails ÷ send attempts make fail %. Type both.
Pair: Send-fail rate on Subscriptions. Read: inbox read rate. Bounce: deliverability bounce rate.
What you type
Send fails — Attentive sends that failed before delivery in the window.
Send attempts — Send attempts in that same Attentive window.
Fail % = send fails ÷ send attempts × 100. Fix carrier / list when fail % is fat — do not invent a fail chip.
What not to do
Do not invent fail %. Do not mix inbox reads into send fails. Do not treat link-shortener fails as send fails. Do not average every journey when one owns the hole.
Related: Subscriptions, inbox read rate, list hygiene rate, link-shortener fail rate.
Procedure
- Type send fails and send attempts.
- Read fail %.
- Fix carrier / list when fail % is material.
Failure modes
- Inventing fail %.
- Mixing inbox reads into send fails.
- Treating link-shortener fails as send fails.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Send-fail rate %
- Send fails ÷ send attempts × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this inbox read rate?
- Sibling Attentive grain. [Inbox read rate](/manuals/attentive-inbox-read-rate) is inbox reads \u00f7 sends. This page is send fails \u00f7 send attempts.
- Is this link-shortener fail rate?
- Related SMS door. [Link-shortener fail rate](/manuals/postscript-link-shortener-fail-rate) is short-link fails \u00f7 clicks. This page is Attentive send-fail rate.
- What fail % should I invent?
- None. Type send fails and send attempts from the same Attentive window.