Library · Subscriptions · How to run this
Inbox read is not link click
Inbox reads ÷ sends make read %. Type both.
Pair: Inbox read rate on Subscriptions. Clicks: link click to order. Hygiene: list hygiene rate.
What you type
Inbox reads — messages marked read / opened in the inbox in the window.
Sends — messages sent in that same window.
Read % = inbox reads ÷ sends × 100. Fix creative or quiet hours when read % is thin — do not invent a read chip.
What not to do
Do not invent read %. Do not mix link clicks into inbox reads. Do not treat opt-outs as sends. Do not average every journey when one owns the hole.
Related: Subscriptions, link click to order, list hygiene rate, opt-out vs rebill.
Procedure
- Type inbox reads and sends.
- Read read %.
- Fix creative or quiet hours when read % is thin.
Failure modes
- Inventing read %.
- Mixing link clicks into inbox reads.
- Treating opt-outs as sends.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Inbox read %
- Inbox reads ÷ sends × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this link click to order?
- Sibling SMS door. [Link click to order](/manuals/attentive-link-click-to-order) is click → CRM order. This page is inbox reads ÷ sends.
- Is this list hygiene rate?
- Related list grain. [List hygiene rate](/manuals/attentive-list-hygiene-rate) is unreachable share. This page is inbox read rate.
- What read % should I invent?
- None. Type inbox reads and sends from the same Attentive window.