Library · Traffic · How to run this
Affise postback clock-out is not silent miss
Pull one Affise offer ledger. Count conversion posts that timed out. Divide by posts that should have arrived for that offer. The quotient × 100 is AF postback-timeout % — silent miss and refuse piles stay off this clock-out cut.
Pair: Postback-timeout share on Traffic. Miss twin: AF postback-miss. Refuse twin: AF postback-reject.
Clock-out ledger math
Timed-out postbacks — Affise conversion posts the offer ledger marked timed-out / clock-out at the endpoint.
Expected postbacks — Affise conversion posts the sales export says should have fired for that offer.
AF postback-timeout % = timed-out postbacks ÷ expected postbacks × 100. A hot AF postback-timeout % means endpoint SLA or partner fire latency on that Affise offer — chase that path; leave blank chips alone.
Guardrails
Do not invent AF postback-timeout %. Do not park never-arrived or refuse-pile rows in the timed-out count. Do not paste click-to-postback hour lags into share boxes. Do not merge Affise offers when one partner owns the clock-out pile.
Related: Traffic, AF postback-miss, AF postback-reject, AF click-fire lag.
Procedure
- Type timed-out postbacks and expected postbacks.
- Read AF postback-timeout %.
- Chase endpoint SLA when AF postback-timeout % is material.
Failure modes
- Inventing AF postback-timeout %.
- Folding never-arrived or refuse-pile rows into the timed-out count.
- Pasting click-to-postback hour lags into share boxes.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- AF postback-timeout %
- Timed-out postbacks ÷ expected postbacks × 100 on one Affise offer ledger.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Affise postback-miss share?
- Clock-out vs never-arrived. [Postback-miss share](/manuals/affise-postback-miss-share) counts expected posts that never showed. Here you count posts Affise marked timed-out on the offer ledger.
- Is this Affise postback-reject share?
- Timed-out vs refused. [Postback-reject share](/manuals/affise-postback-reject-share) counts posts Affise refused. Here you count posts that hit the timeout clock.
- What AF postback-timeout % should I invent?
- None. Source timed-out posts and expected posts from the same Affise offer ledger.