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Library · Traffic · How to run this

Affise silent gap is not postback reject

How to run thisTraffic3 steps
CalculatorAffise postback-miss share · Calculator lives in the articleOpen

Pull one Affise offer ledger. Count conversion posts that never arrived. Divide by posts that should have arrived for that offer. The quotient × 100 is AF postback-miss %.

Pair: Postback-miss share on Traffic. Everflow twin: Everflow miss. Refuse twin: postback-reject.

Ledger math

Never-arrived posts — Affise conversion posts the offer ledger expected but never saw at the endpoint.

Expected posts — Affise conversion posts the sales export says should have fired for that offer.

AF postback-miss % = never-arrived posts ÷ expected posts × 100. A hot AF postback-miss % means lander or CRM fire wiring on that Affise offer — chase that path; leave blank chips alone.

Guardrails

Do not invent AF postback-miss %. Do not park refuse-pile rows in the never-arrived count. Do not paste an Everflow miss export into Affise fields. Do not merge Affise offers when one partner owns the silent gap.

Related: Traffic, Everflow miss, postback-reject, duplicate-conversion.

Procedure

  1. Type missed postbacks and expected postbacks.
  2. Read AF postback-miss %.
  3. Chase lander / CRM fire wiring when AF postback-miss % is material.

Failure modes

  • Inventing AF postback-miss %.
  • Folding reject-pile rows into the miss count.
  • Folding Everflow miss rows into Affise boxes.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

AF postback-miss %
Missed postbacks ÷ expected postbacks × 100 on one Affise offer path.

Work with us — We run this job on your accounts. Services

FAQ

Is this Everflow postback-miss share?
Affise ledger vs Everflow ledger. [Postback-miss share](/manuals/everflow-postback-miss-share) stays on Everflow. Gap / expected totals never leave Affise here.
Is this Affise postback-reject share?
Never-arrived vs refused. [Postback-reject share](/manuals/affise-postback-reject-share) counts posts Affise refused. Here you count expected posts that never showed up.
What AF postback-miss % should I invent?
None. Source never-arrived posts and expected posts from the same Affise offer ledger.