Library · Traffic · How to run this
Affise click-to-fire clock is not approved-to-paid lag
Open one Affise click-fire ledger. Note the postback stamp. Subtract the click stamp. That span is AF click-fire lag hours. Keep clicks beside the span so volume stays honest.
Pair: Click-to-postback lag on Traffic. Cash twin: AF approved-paid lag. Dollar twin: AF pixel-postback.
Click-fire columns
Click stamp — Hour Affise recorded the click on the click-fire ledger.
Postback stamp — Hour that conversion fired back as a postback on the same ledger.
Clicks — Row count on that Affise click → postback cut.
AF click-fire lag hours = postback stamp − click stamp. Rising AF click-fire lag hours means chase the Affise advertiser postback desk — leave empty chips empty.
Hard stops
Do not invent AF click-fire lag hours. Do not load pixel/postback dollar gaps into hour boxes. Do not paste TUNE click-to-sale CSVs into Affise fields. Do not fuse offers when one Affise advertiser owns the click-fire pile.
Related: Traffic, AF approved-paid lag, AF pixel-postback, postback-miss.
Procedure
- Type click stamp, postback stamp, and clicks.
- Read AF click-fire lag hours.
- Chase postback desk latency when AF click-fire lag hours are material.
Failure modes
- Inventing AF click-fire lag hours.
- Dumping pixel/postback dollar gaps into hour boxes.
- Folding TUNE click-to-sale CSVs into Affise fields.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- AF click-fire lag hours
- Postback stamp − Click stamp on one Affise click-fire ledger.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Affise approved-to-paid lag?
- Click-fire clock vs cash-post clock. [Approved-to-paid lag](/manuals/affise-approved-to-paid-lag) aligns pay against approve. Here you align postback stamp against click stamp on fires.
- Is this Affise pixel-vs-postback gap?
- Fire lag hours vs dollar credit gap. [Pixel-vs-postback gap](/manuals/affise-pixel-vs-postback-gap) stacks pixel $ against postback $. Here you only measure postback stamp minus click stamp.
- What AF click-fire lag hours should I invent?
- None. Source click stamp, postback stamp, and clicks from the same Affise click-fire ledger.