Library · Traffic · How to run this
Offer URL fails burn paid clicks
Offer URL / redirect fails waste paid clicks before a lander loads. Fail % = failed ÷ total × 100. Type failed clicks and total clicks.
Pair: Offer URL fail on Traffic. Bot spend: bot-filter waste. Posts: postback fail rate.
What you type
Failed clicks — clicks the tracker marks as offer URL / redirect fail in the window.
Total clicks — all clicks to that offer URL in the same window.
Fail % = failed ÷ total × 100. Fix the offer URL or redirect when fail % is material — do not invent a fail chip.
What not to do
Do not invent fail %. Do not mix bot-filtered clicks into URL fails. Do not treat lander bounce as URL fail. Do not ignore a single offer that owns the fails.
Related: Traffic, bot-filter waste, postback fail rate, lander A/B sample.
Procedure
- Type failed clicks and total clicks.
- Read fail %.
- Fix the offer URL or redirect when fail % is material.
Failure modes
- Inventing fail %.
- Mixing bot-filtered clicks into URL fails.
- Treating lander bounce as URL fail.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Offer URL fail %
- Failed offer URL / redirect clicks ÷ total clicks to that offer × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this bot-filter waste?
- Sibling waste. [Bot-filter waste](/manuals/voluum-bot-filter-cost) is billed spend on bot-filtered clicks. This page is offer URL / redirect fails ÷ total clicks.
- Is this postback fail rate?
- Different fail. [Postback fail rate](/manuals/redtrack-postback-fail-rate) is failed posts × CPA. This page is click → offer URL fail before the sale.
- What fail % should I invent?
- None. Type failed clicks and total clicks from the tracker for the same offer window.