Library · Traffic · How to run this
Bot-filtered clicks can still bill spend
Trackers filter bots. Sources still bill those clicks. Wasted spend = spend × bot %. Type spend $, bot %, and CRM sales (for clean CPS on what remains).
Pair: Bot-filter wasted spend on Traffic. Signals: click fraud vs cookie stuffing. CPU vs CPS: CPU vs CPS.
What you type
Spend $ — source / campaign spend for the window (what you paid).
Bot % — share the tracker marked bot / invalid on that spend (export, not a blog).
CRM sales — settled sales on the same window (for clean CPS after waste).
Wasted = spend × bot %. Clean = spend − wasted. CPS on clean = clean ÷ CRM sales when sales > 0. Cut the source or claw the invoice — do not invent a bot chip.
What not to do
Do not invent a bot percent. Do not treat tracker-filtered as unbilled. Do not mix cookie-stuffing signals into the bot % field. Do not bid on gross spend as if bots were free.
Related: Traffic, click fraud vs cookie stuffing, CPU vs CPS, affiliate CB clawback.
Procedure
- Type source spend and tracker bot %.
- Type CRM sales for clean CPS.
- Cut or claw when wasted spend is material.
Failure modes
- Inventing a bot percent.
- Treating tracker-filtered as unbilled.
- Bidding on gross spend as if bots were free.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Bot-filter waste
- Source spend attributed to tracker-marked bot / invalid clicks that were still billed.
Work with us — We run this job on your accounts. Services
FAQ
- Is this click fraud vs cookie stuffing?
- Related signals. [Click fraud vs cookie stuffing](/manuals/click-fraud-vs-cookie-stuffing) names the fork. This page prices spend on tracker-marked bot %.
- Is this CPU vs CPS?
- Related denominator. [CPU vs CPS](/manuals/redtrack-cpu-vs-cps) splits click vs sale cost. This page isolates wasted spend on bot %.
- What bot percent should I invent?
- None. Type the bot % your tracker wrote for that source window.