Library · Traffic · How to run this
New-customer share is not new-vs-blended ROAS
New-customer attributed $ ÷ total attributed $ make share %. Type both.
Pair: New-customer share on Traffic. ROAS gap: new-vs-blended ROAS gap. Paid/organic: paid-vs-organic gap.
What you type
New-customer attributed $ — Attributed dollars Triple Whale tagged as new-customer in the window.
Total attributed $ — Total attributed dollars in that same Triple Whale window.
Share % = new-customer attributed $ ÷ total attributed $ × 100. Re-check NC maps when share % is off — do not invent a share chip.
What not to do
Do not invent share %. Do not fold blended ROAS points into dollar share. Do not treat paid-vs-organic as new-customer share. Do not average every skill when one owns the hole.
Related: Traffic, new-vs-blended ROAS gap, POAS vs contribution, paid-vs-organic gap.
Procedure
- Type new-customer attributed $ and total attributed $.
- Read share %.
- Re-check NC maps when share % is material.
Failure modes
- Inventing share %.
- Folding blended ROAS points into dollar share.
- Treating paid-vs-organic as new-customer share.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- New-customer share %
- New-customer attributed $ ÷ total attributed $ × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this new-vs-blended ROAS gap?
- Sibling Triple Whale grain. [New-vs-blended ROAS gap](/manuals/triple-whale-new-vs-blended-roas-gap) is ROAS points. This page is new-customer attributed $ ÷ total attributed $.
- Is this paid-vs-organic gap?
- Related Rockerbox dollar split. [Paid-vs-organic gap](/manuals/rockerbox-paid-vs-organic-gap) is paid vs organic. This page is Triple Whale new-customer share.
- What share % should I invent?
- None. Type new-customer attributed $ and total attributed $ from the same Triple Whale window.