Library · Traffic · How to run this
New ROAS is not blended ROAS
|New-customer ROAS − blended ROAS| ÷ blended ROAS make gap %. Type both.
Pair: New-vs-blended ROAS gap on Traffic. MER: MER vs contribution. Refund cut: refund-adjusted ROAS gap.
What you type
New-customer ROAS — New-customer ROAS from Triple Whale in the window.
Blended ROAS — Blended ROAS in that same Triple Whale window.
Gap % = |new-customer ROAS − blended ROAS| ÷ blended ROAS × 100. Fix NC mix / refund lag when gap % is fat — do not invent a gap chip.
What not to do
Do not invent gap %. Do not mix MER into ROAS without a rule. Do not treat POAS as blended ROAS. Do not average every skill when one owns the hole.
Related: Traffic, MER vs contribution, refund-adjusted ROAS gap, POAS vs contribution.
Procedure
- Type new-customer ROAS and blended ROAS.
- Read gap %.
- Fix NC mix / refund lag when gap % is material.
Failure modes
- Inventing gap %.
- Mixing MER into ROAS without a rule.
- Treating POAS as blended ROAS.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- New-vs-blended ROAS gap %
- |New-customer ROAS − blended ROAS| ÷ blended ROAS × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this MER vs contribution?
- Sibling Triple Whale book. [MER vs contribution](/manuals/triple-whale-mer-vs-contribution) is MER vs contribution cash. This page is new-customer vs blended ROAS.
- Is this refund-adjusted ROAS gap?
- Related Hyros cut. [Refund-adjusted ROAS gap](/manuals/hyros-refund-adjusted-roas-gap) is day-0 vs refund-adjusted. This page is Triple Whale new-vs-blended ROAS.
- What gap % should I invent?
- None. Type new-customer ROAS and blended ROAS from the same Triple Whale window.