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Library · Traffic · How to run this

Triple Whale store-pixel device split is not Hyros phone-path stitch

How to run thisTraffic3 steps
CalculatorTriple Whale cross-device gap · Calculator lives in the articleOpen

Open one Triple Whale store-pixel device panel. Take |cross-device $ − single-device $| over single-device $. That quotient is TW cross-device gap % — Hyros phone-path stitch books never feed this panel.

Pair: Cross-device gap on Traffic. Hyros twin: HY cross-device. Creator twin: TW influencer-paid.

Store-pixel device inputs

Cross-device revenue $ — Triple Whale dollars tagged journeys that switched devices before purchase.

Single-device revenue $ — Triple Whale dollars tagged journeys that stayed on one device on that same panel.

TW cross-device gap % = |cross-device $ − single-device $| ÷ single-device $ × 100. When TW cross-device gap % climbs, reconcile store-pixel identity stitching — leave empty chips empty.

What not to do

Skip inventing TW cross-device gap %. Skip loading a Hyros phone-path CSV into Triple Whale boxes. Skip stuffing influencer $ into the cross-device field. Skip blending shops when one Triple Whale store-pixel panel owns the swing.

Related: Traffic, HY cross-device, TW influencer-paid, TW catalog-prospect.

Procedure

  1. Type cross-device revenue $ and single-device revenue $.
  2. Read TW cross-device gap %.
  3. Reconcile store-pixel identity stitching when TW cross-device gap % is material.

Failure modes

  • Inventing TW cross-device gap %.
  • Pasting a Hyros phone-path file into Triple Whale boxes.
  • Folding influencer $ into the cross-device field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW cross-device gap %
|Cross-device $ − Single-device $| ÷ Single-device $ × 100 on one Triple Whale store-pixel device panel.

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FAQ

Is this Hyros cross-device gap?
Triple Whale store-pixel device panel vs Hyros phone-path stitch book. [Cross-device gap](/manuals/hyros-cross-device-gap) stays on Hyros. Cross-device / single-device dollars belong here.
Is this Triple Whale influencer-vs-paid gap?
Device split vs creator vs paid media. [Influencer-vs-paid gap](/manuals/triple-whale-influencer-vs-paid-gap) stacks influencer against paid. Here you only compare cross-device $ to single-device $.
What TW cross-device gap % should I invent?
None. Source cross-device revenue $ and single-device revenue $ from the same Triple Whale store-pixel device panel.