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Hyros phone-path device stitch vs single-device is not Northbeam device-hop
Grab one Hyros phone-path stitch book. Take |cross-device $ − single-device $| over single-device $. That quotient is HY cross-device gap % — Northbeam device-hop books never feed this call path.
Pair: Cross-device gap on Traffic. Northbeam twin: NB cross-device. Creator twin: HY influencer-paid.
Phone-path stitch inputs
Cross-device revenue $ — Hyros dollars tagged journeys that switched devices (or phone ↔ web) before purchase.
Single-device revenue $ — Hyros dollars tagged journeys that stayed on one device on that same book.
HY cross-device gap % = |cross-device $ − single-device $| ÷ single-device $ × 100. When HY cross-device gap % climbs, reconcile phone-path identity stitching — leave empty chips empty.
What not to do
Skip inventing HY cross-device gap %. Skip loading a Northbeam device-hop CSV into Hyros boxes. Skip stuffing influencer $ into the cross-device field. Skip blending books when one Hyros phone-path stitch book owns the swing.
Related: Traffic, NB cross-device, HY influencer-paid, HY multi-touch.
Procedure
- Type cross-device revenue $ and single-device revenue $.
- Read HY cross-device gap %.
- Reconcile phone-path identity stitching when HY cross-device gap % is material.
Failure modes
- Inventing HY cross-device gap %.
- Pasting a Northbeam device-hop file into Hyros boxes.
- Folding influencer $ into the cross-device field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- HY cross-device gap %
- |Cross-device $ − Single-device $| ÷ Single-device $ × 100 on one Hyros phone-path stitch book.
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FAQ
- Is this Northbeam cross-device gap?
- Hyros phone-path stitch book vs Northbeam device-hop book. [Cross-device gap](/manuals/northbeam-cross-device-gap) stays on Northbeam. Cross-device / single-device dollars belong here.
- Is this Hyros influencer-vs-paid gap?
- Device stitch vs creator vs paid media. [Influencer-vs-paid gap](/manuals/hyros-influencer-vs-paid-gap) stacks influencer against paid. Here you only compare cross-device $ to single-device $.
- What HY cross-device gap % should I invent?
- None. Source cross-device revenue $ and single-device revenue $ from the same Hyros phone-path stitch book.