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Library · Traffic · How to run this

Pixel call close wait is not MTA call close wait

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CalculatorTriple Whale call-to-sale lag · Calculator lives in the articleOpen

On a Triple Whale pixel window, TW pixel call-lag days equal the distance from call day to sale day. Hold calls next to that distance so the window stays sized.

Pair: Call-to-sale lag on Traffic. MTA twin: Northbeam call-to-sale. Share twin: call-attribution.

What you type

Call day — Pixel stamp Triple Whale wrote when the call fired.

Sale day — Stamp when that pixel call cohort closed a sale.

Calls — Pixel-attributed calls in the cut that sit in the lag window.

TW pixel call-lag days = sale day − call day. Fat TW pixel call-lag days usually mean close-window lag on that pixel seat — chase that path; never invent a TW pixel call-lag chip.

What not to do

Skip inventing TW pixel call-lag days. Skip dumping a Northbeam MTA or Hyros call-path file into Triple Whale pixel fields. Skip folding call-attribution share into day stamps. Skip blending pixels when one window owns the hole.

Related: Traffic, Northbeam call-to-sale, call-attribution, Hyros call-to-sale.

Procedure

  1. Type call day, sale day, and calls.
  2. Read TW pixel call-lag days.
  3. Retune pixel call close windows when TW pixel call-lag days are material.

Failure modes

  • Inventing TW pixel call-lag days.
  • Pasting a Northbeam or Hyros lag export into Triple Whale fields.
  • Mixing call-attribution share into day indexes.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW pixel call-lag days
Sale day − call day on one Triple Whale pixel window.

Work with us — We run this job on your accounts. Services

FAQ

Is this Northbeam call-to-sale lag?
Northbeam owns the MTA clock. [Call-to-sale lag](/manuals/northbeam-call-to-sale-lag) stays on Northbeam. Pixel stamps never leave Triple Whale here.
Is this Triple Whale call-attribution share?
Share vs wait. [Call-attribution share](/manuals/triple-whale-call-attribution-share) divides call-attributed orders by orders. Here the readout is day-index distance.
What TW pixel call-lag days should I invent?
None. Source call day, sale day, and calls from one Triple Whale pixel export.