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Library · Traffic · How to run this

MTA call close wait is not Hyros call close wait

How to run thisTraffic3 steps
CalculatorNorthbeam call-to-sale lag · Calculator lives in the articleOpen

Sale day minus call day is NB MTA call-lag days on one Northbeam MTA window. Keep calls next to the delta so window width stays visible.

Pair: Call-to-sale lag on Traffic. Hyros twin: call-to-sale. Share twin: call-attribution.

What you type

Call day — Day index of the Northbeam MTA-attributed call in your window.

Sale day — Day index of the sale tied to that MTA call cohort.

Calls — Calls in that same Northbeam MTA lag window.

NB MTA call-lag days = sale day − call day. When the close wait fattens, retune call close windows on that Northbeam seat — never invent an NB MTA call-lag chip.

What not to do

Do not invent NB MTA call-lag days. Do not drop a Hyros call-path or MaxWeb click-lag clock into Northbeam boxes. Do not fold call-attribution share into day indexes. Do not blend path models when one MTA window owns the lag.

Related: Traffic, Hyros call-to-sale, call-attribution, click-to-sale.

Procedure

  1. Type call day, sale day, and calls.
  2. Read NB MTA call-lag days.
  3. Retune MTA call close windows when NB MTA call-lag days are material.

Failure modes

  • Inventing NB MTA call-lag days.
  • Pasting a Hyros or MaxWeb lag export into Northbeam fields.
  • Mixing call-attribution share into day indexes.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB MTA call-lag days
Sale day − call day on one Northbeam MTA window.

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FAQ

Is this Hyros call-to-sale lag?
Hyros owns the call-path clock. [Call-to-sale lag](/manuals/hyros-call-to-sale-lag) stays on Hyros. MTA day indexes never leave Northbeam here.
Is this Northbeam call-attribution share?
Order share vs close wait. [Call-attribution share](/manuals/northbeam-call-attribution-share) divides call-attributed orders by orders. Here you subtract two day indexes.
What NB MTA call-lag days should I invent?
None. Read call day, sale day, and calls from the same Northbeam MTA window.