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Rockerbox path-credit book is not the modeled book

How to run thisTraffic3 steps
CalculatorRockerbox platform vs modeled · Calculator lives in the articleOpen

Rockerbox path-credit $ and modeled $ can fork on one spend $. RB platform-modeled gap % = (path-credit − modeled) ÷ modeled × 100. Type all three.

Pair: Platform vs modeled on Traffic. Triple Whale desk: Triple Whale platform vs modeled. Hyros desk: Hyros platform vs modeled.

Path-credit vs modeled

Path-credit revenue $ — Rockerbox path-credit / last-touch dollars in the cut.

Modeled revenue $ — Rockerbox modeled / MTA dollars on that same cut and spend.

Spend $ — media spend for the cut (shared by both ROAS lines).

Path-credit ROAS = path-credit ÷ spend. Modeled ROAS = modeled ÷ spend. When RB platform-modeled gap % is fat, pick the book you trust for bids — never invent an RB platform-modeled gap chip.

Do not

Invent no RB platform-modeled gap %. Paste no Triple Whale or Hyros export into Rockerbox fields. Mix no windows across path-credit and modeled. Read no path-credit ROAS as contribution margin.

Related: Traffic, Triple Whale platform vs modeled, Hyros platform vs modeled, platform-vs-cash.

Procedure

  1. Type platform revenue, modeled revenue, and spend.
  2. Read RB platform-modeled gap %.
  3. Bid on the book you trust when RB platform-modeled gap % is material.

Failure modes

  • Inventing RB platform-modeled gap %.
  • Loading Triple Whale or Hyros platform/modeled rows into Rockerbox boxes.
  • Treating path-credit ROAS as contribution.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB platform-modeled gap %
(Path-credit revenue − modeled revenue) ÷ modeled revenue × 100 on one Rockerbox cut; both ROAS lines use the same spend.

Work with us — We run this job on your accounts. Services

FAQ

Is this Triple Whale platform vs modeled?
Path-credit desk vs Triple Whale pixel desk. [Platform vs modeled](/manuals/triple-whale-platform-vs-modeled) stays on Triple Whale. Path-credit / modeled / spend never leave Rockerbox here.
Is this Hyros platform vs modeled?
Separate call-path book. [Platform vs modeled](/manuals/hyros-platform-vs-modeled) stays on Hyros. Rockerbox owns every count here.
What RB platform-modeled gap % should I invent?
None. Export path-credit revenue, modeled revenue, and spend from the same Rockerbox cut.