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Library · Traffic · How to run this

Triple Whale pixel book is not the modeled book

How to run thisTraffic3 steps
CalculatorTriple Whale platform vs modeled · Calculator lives in the articleOpen

Triple Whale pixel $ and modeled $ can fork on one spend $. TW platform-modeled gap % = (pixel − modeled) ÷ modeled × 100. Type all three.

Pair: Platform vs modeled on Traffic. Hyros desk: Hyros platform vs modeled. Fork twin: modeled-vs-platform.

Pixel vs modeled

Pixel revenue $ — Triple Whale pixel / last-touch dollars in the cut.

Modeled revenue $ — Triple Whale modeled / MTA dollars on that same cut and spend.

Spend $ — media spend for the cut (shared by both ROAS lines).

Pixel ROAS = pixel ÷ spend. Modeled ROAS = modeled ÷ spend. When TW platform-modeled gap % is fat, pick the book you trust for bids — never invent a TW platform-modeled gap chip.

Do not

Invent no TW platform-modeled gap %. Paste no Hyros platform/modeled export into Triple Whale fields. Mix no windows across pixel and modeled. Read no pixel ROAS as contribution margin.

Related: Traffic, Hyros platform vs modeled, modeled-vs-platform, MER vs contribution.

Procedure

  1. Type platform revenue, modeled revenue, and spend.
  2. Read TW platform-modeled gap %.
  3. Bid on the book you trust when TW platform-modeled gap % is material.

Failure modes

  • Inventing TW platform-modeled gap %.
  • Loading Hyros or Northbeam platform/modeled rows into Triple Whale boxes.
  • Treating platform ROAS as contribution.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW platform-modeled gap %
(Platform revenue − modeled revenue) ÷ modeled revenue × 100 on one Triple Whale window; both ROAS lines use the same spend.

Work with us — We run this job on your accounts. Services

FAQ

Is this Hyros platform vs modeled?
Call-path desk vs Triple Whale pixel desk. [Platform vs modeled](/manuals/hyros-platform-vs-modeled) stays on Hyros. Pixel / modeled / spend never leave Triple Whale here.
Is this Triple Whale modeled-vs-platform gap?
Sibling fork direction. [Modeled-vs-platform gap](/manuals/triple-whale-modeled-vs-platform-gap) flips the subtract order. This page is pixel minus modeled over modeled.
What TW platform-modeled gap % should I invent?
None. Export pixel revenue, modeled revenue, and spend from the same Triple Whale cut.