Skip to article
ecomservices.io
Traffic · How to run this
TargetsCalculatorContributionNot on this page yetPlatformsCalculatorTrackersCalculatorAudiencesNot on this page yetLandingsCalculatorAttributionCalculatorAffiliatesCalculatorPacingNot on this page yetOptimisationCalculatorImplementationNot on this page yet

Library · Traffic · How to run this

Hyros ad-platform dollars are not Hyros modeled dollars

How to run thisTraffic3 steps
CalculatorHyros platform vs modeled · Calculator lives in the articleOpen

On one Hyros window, ad-platform revenue $ and modeled revenue $ can disagree on the same spend $. HY platform-modeled gap % = (platform − modeled) ÷ modeled × 100.

Pair: Platform vs modeled on Traffic. Northbeam twin: Northbeam platform vs modeled. Cash twin: platform-vs-cash.

Inputs

Platform revenue $ — Hyros ad-platform / last-touch revenue for the window.

Modeled revenue $ — Hyros MTA / modeled revenue on that same window and spend.

Spend $ — ad spend for that window (same definition on both ROAS lines).

Platform ROAS = platform ÷ spend. Modeled ROAS = modeled ÷ spend. Bid on the book you trust — leave blank HY platform-modeled gap chips alone.

Hard stops

Leave HY platform-modeled gap % blank rather than invent. Keep Northbeam platform/modeled rows out of Hyros boxes. Keep windows aligned between platform and modeled. Keep platform ROAS out of contribution math.

Related: Traffic, Northbeam platform vs modeled, platform-vs-cash, modeled-vs-platform.

Procedure

  1. Type platform revenue, modeled revenue, and spend.
  2. Read HY platform-modeled gap %.
  3. Bid on the book you trust when HY platform-modeled gap % is material.

Failure modes

  • Inventing HY platform-modeled gap %.
  • Loading Northbeam platform/modeled rows into Hyros boxes.
  • Treating platform ROAS as contribution.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

HY platform-modeled gap %
(Platform revenue − modeled revenue) ÷ modeled revenue × 100 on one Hyros window; both ROAS lines use the same spend.

Work with us — We run this job on your accounts. Services

FAQ

Is this Northbeam platform vs modeled?
Different attribution desk. [Platform vs modeled](/manuals/northbeam-platform-vs-modeled) stays on Northbeam. Platform / modeled / spend never leave Hyros here.
Is this Hyros platform-vs-cash gap?
Sibling cash book. [Platform-vs-cash gap](/manuals/hyros-platform-vs-cash-gap) compares platform $ to cash collected. This page is platform vs modeled on one spend line.
What HY platform-modeled gap % should I invent?
None. Pull platform revenue, modeled revenue, and spend from the same Hyros window.