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Library · Traffic · How to run this

Path-credit call close wait is not pixel call close wait

How to run thisTraffic3 steps
CalculatorRockerbox call-to-sale lag · Calculator lives in the articleOpen

Line up sale day against call day on one Rockerbox path-credit cut. That distance is RB path-credit call-lag days. Keep calls in view so the cut width stays honest.

Pair: Call-to-sale lag on Traffic. Pixel twin: Triple Whale lag. Share twin: path-credit share.

What you type

Call day — Day Rockerbox stamped when the path-credit call fired.

Sale day — Day that same path-credit call cohort closed a sale.

Calls — Rockerbox path-credit calls in the cut that sit inside the lag window.

RB path-credit call-lag days = sale day − call day. When RB path-credit call-lag days climb, tighten call close windows on that path-credit seat — never invent an RB path-credit call-lag chip.

What not to do

Never invent RB path-credit call-lag days. Never load a Triple Whale pixel or Northbeam MTA export into Rockerbox path-credit boxes. Never treat call-attribution share % as day distance. Never blend paths when Rockerbox alone owns the lag pile.

Related: Traffic, Triple Whale lag, path-credit share, Hyros lag.

Procedure

  1. Type call day, sale day, and calls.
  2. Read RB path-credit call-lag days.
  3. Retune path-credit call close windows when RB path-credit call-lag days are material.

Failure modes

  • Inventing RB path-credit call-lag days.
  • Pasting a Triple Whale or Northbeam lag export into Rockerbox fields.
  • Mixing call-attribution share into day indexes.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB path-credit call-lag days
Sale day − call day on one Rockerbox path-credit window.

Work with us — We run this job on your accounts. Services

FAQ

Is this Triple Whale call-to-sale lag?
Different attribution book. [Call-to-sale lag](/manuals/triple-whale-call-to-sale-lag) lines up Triple Whale pixel days. Here you only line up Rockerbox path-credit day stamps.
Is this Rockerbox call-attribution share?
Order share vs day distance. [Call-attribution share](/manuals/rockerbox-call-attribution-share) stacks call-attributed orders over orders. This page lines sale day against call day.
What RB path-credit call-lag days should I invent?
None. Pull call day, sale day, and calls from the same Rockerbox path-credit cut.