Library · Traffic · How to run this
Rockerbox MTA assist vs direct is not Triple Whale pixel-assist
Net |MTA-assist − direct| over direct for one Rockerbox MTA assist-direct cut. That quotient is RB assisted-direct gap %.
Pair: Assisted-vs-direct gap on Traffic. Triple Whale twin: TW assist-direct. Path-fork twin: RB assist-fork.
What you type
Assisted revenue $ — Rockerbox MTA-assist dollars for the assist-direct cut.
Direct revenue $ — Rockerbox direct dollars for that same cut.
RB assisted-direct gap % = |MTA-assist − direct| ÷ direct × 100. Fat RB assisted-direct gap % usually means MTA maps vs direct bids — chase that swing; never invent an RB assisted-direct chip.
What not to do
Skip inventing RB assisted-direct gap %. Skip dumping a Triple Whale pixel-assist or Rockerbox assist-fork file into these fields. Skip folding last-touch $ into the MTA-assist field. Skip blending campaigns when one cut owns the swing.
Related: Traffic, TW assist-direct, RB assist-fork, halo vs direct.
Procedure
- Type assisted revenue $ and direct revenue $.
- Read RB assisted-direct gap %.
- Chase the MTA-assist/direct map when RB assisted-direct gap % is material.
Failure modes
- Inventing RB assisted-direct gap %.
- Loading Triple Whale pixel-assist or RB path-fork rows into these boxes.
- Folding last-touch $ into the assist field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB assisted-direct gap %
- |Assisted $ − direct $| ÷ direct $ × 100 on one Rockerbox MTA assist-direct cut.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Triple Whale assisted-vs-direct gap?
- MTA book vs pixel book. [Assisted-vs-direct gap](/manuals/triple-whale-assisted-vs-direct-gap) stays on Triple Whale. Here both inputs come from Rockerbox.
- Is this Rockerbox assisted-vs-last-touch gap?
- Direct cash vs last-touch cash. [Assisted-vs-last-touch gap](/manuals/rockerbox-assisted-vs-last-touch-gap) nets assist-fork against last-touch. Here you only net MTA-assist $ against direct $.
- What RB assisted-direct gap % should I invent?
- None. Pull assisted revenue $ and direct revenue $ from the same Rockerbox MTA assist-direct cut.