Library · Traffic · How to run this
Rockerbox halo gap is not Northbeam halo share
Open one Rockerbox cut. Put |halo attributed $ − direct attributed $| over direct attributed $. That is the gap %.
Pair: Halo-vs-direct gap on Traffic. Northbeam: halo vs direct. Assisted: assisted share.
What you type
Halo attributed $ — Halo / assisted-path dollars Rockerbox books in the cut.
Direct attributed $ — Direct-path dollars in that same Rockerbox cut.
Gap % = |halo − direct| ÷ direct × 100. When gap % is fat, reconcile path rules — never type a fake gap %.
What not to do
Skip inventing a gap %. Skip dumping a Northbeam share CSV into the Rockerbox fields. Skip treating assisted share as halo gap. Skip blending channels when one path owns the skew.
Related: Traffic, halo vs direct, assisted share, view-through share.
Procedure
- Type halo attributed $ and direct attributed $.
- Read gap %.
- Reconcile path rules when gap % is material.
Failure modes
- Inventing gap %.
- Dumping Northbeam share CSV into Rockerbox fields.
- Treating assisted share as halo gap.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Halo-vs-direct gap %
- |Halo attributed $ − direct attributed $| ÷ direct attributed $ × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam halo vs direct?
- Different book and math. [Halo vs direct](/manuals/northbeam-halo-vs-direct) is Northbeam halo share %. Here you type Rockerbox |halo − direct| ÷ direct.
- Is this Rockerbox assisted share?
- Related Rockerbox grain. [Assisted share](/manuals/rockerbox-assisted-share) is assisted $ ÷ total. This page is halo-vs-direct gap.
- What gap % should I invent?
- None. Pull halo attributed $ and direct attributed $ from the same Rockerbox cut.