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Library · Traffic · How to run this

Rockerbox assisted overclaim is not Triple Whale overclaim

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CalculatorRockerbox assisted-overclaim share · Calculator lives in the articleOpen

RB overclaim % is how far Rockerbox assist $ sits above last-touch $ on one MTA cut. Assist that does not beat last-touch scores zero.

Pair: Assisted-overclaim share on Traffic. Triple Whale ledger: assisted-overclaim. Mix twin: assisted share.

What you type

Assisted attributed $ — Rockerbox MTA dollars on assist paths in the cut.

Last-touch attributed $ — Rockerbox last-click dollars in that same cut.

RB overclaim % = max(0, assist − last-touch) ÷ last-touch × 100. A fat RB overclaim % usually means path weights or lookback are too generous — cut those before you scale spend. Never invent an RB overclaim chip.

What not to do

Do not invent RB overclaim %. Do not drop a Triple Whale or Northbeam overclaim CSV into Rockerbox inputs. Do not add MMM, halo, or view-through into the assist field. Do not merge brands when one campaign owns the gap.

Related: Traffic, Triple Whale assisted-overclaim, assisted share, assisted-vs-last-touch.

Procedure

  1. Type assisted attributed $ and last-touch attributed $.
  2. Read RB overclaim %.
  3. Tighten assist rules when RB overclaim % is material.

Failure modes

  • Inventing RB overclaim %.
  • Dumping a Triple Whale or Northbeam overclaim export into Rockerbox fields.
  • Folding MMM or halo dollars into assisted overclaim.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB overclaim %
max(0, Assisted $ − Last-touch $) ÷ Last-touch $ × 100.

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FAQ

Is this Triple Whale assisted-overclaim share?
Pixel board vs MTA. [Triple Whale assisted-overclaim](/manuals/triple-whale-assisted-overclaim-share) stays on Triple Whale dollars. Here both inputs come from Rockerbox.
Is this Rockerbox assisted share?
Mix grain. [Assisted share](/manuals/rockerbox-assisted-share) is assist ÷ all attributed $. This page only scores assist above last-touch.
What RB overclaim % should I invent?
None. Export assist $ and last-touch $ from one Rockerbox MTA cut.