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Library · Traffic · How to run this

Triple Whale assisted overclaim is not Northbeam overclaim

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CalculatorTriple Whale assisted-overclaim share · Calculator lives in the articleOpen

On a Triple Whale board cut, TW overclaim % is the loudness of assist credit vs last-click. Assist above last-touch counts. Assist at or below last-touch scores zero.

Pair: Assisted-overclaim share on Traffic. Other stack: Northbeam assisted-overclaim. Mix twin: assisted share.

What you type

Assisted attributed $ — Triple Whale assist-path dollars on the board cut.

Last-touch attributed $ — Triple Whale last-click dollars on that same board cut.

TW overclaim % = max(0, assist − last-touch) ÷ last-touch × 100. A fat TW overclaim % usually means pixel assist windows or path weights are too generous — cut those before you scale spend. Never invent a TW overclaim chip.

What not to do

Do not invent TW overclaim %. Do not drop a Northbeam or Hyros overclaim CSV into Triple Whale inputs. Do not add view-through or first-touch into the assist field. Do not merge storefronts when one brand owns the gap.

Related: Traffic, Northbeam assisted-overclaim, assisted share, assisted-vs-last-touch.

Procedure

  1. Type assisted attributed $ and last-touch attributed $.
  2. Read TW overclaim %.
  3. Tighten assist rules when TW overclaim % is material.

Failure modes

  • Inventing TW overclaim %.
  • Dumping a Northbeam or Hyros overclaim export into Triple Whale fields.
  • Folding first-touch or view-through dollars into assisted overclaim.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW overclaim %
max(0, Assisted $ − Last-touch $) ÷ Last-touch $ × 100.

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FAQ

Is this Northbeam assisted-overclaim share?
Separate attribution stack. [Northbeam assisted-overclaim](/manuals/northbeam-assisted-overclaim-share) uses Northbeam exports. This page stays inside Triple Whale pixel dollars.
Is this Triple Whale assisted share?
Whole-mix share. [Assisted share](/manuals/triple-whale-assisted-share) is assist ÷ all attributed $. Here you only score the gap when assist beats last-touch.
What TW overclaim % should I invent?
None. Take assist $ and last-touch $ from the same Triple Whale board cut.