Library · Subscriptions · How to run this
Gift skip is not pause-vs-skip margin
Gift skips on gift subscriptions make skip %. Skip % = gift skips ÷ gift subs × 100. Type both.
Pair: Gift subscription skip rate on Subscriptions. Path dollars: pause vs skip margin. Attach: gift attach rate.
What you type
Gift skips — skip events on gift subscriptions in the window.
Gift subs — active gift subscriptions in that same window (do not fold classic paid subs in).
Skip % = gift skips ÷ gift subs × 100. Fix gift cadence or messaging when skip % is fat — do not invent a skip chip.
What not to do
Do not invent skip %. Do not mix classic paid skips into gift skips. Do not treat cancel as a skip. Do not reuse pause-vs-skip margin dollars without splitting gift book.
Related: Subscriptions, pause vs skip margin, gift attach rate, skip vs lost margin.
Procedure
- Type gift skips and gift subscriptions.
- Read skip %.
- Fix gift cadence when skip % is material.
Failure modes
- Inventing skip %.
- Mixing classic paid skips into gift skips.
- Treating cancel as a skip.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Gift skip %
- Gift-subscription skips ÷ gift subscriptions × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this pause vs skip margin?
- Sibling deferral cash. [Pause vs skip margin](/manuals/recharge-pause-vs-skip-margin) prices pause vs skip path dollars. This page is gift-subscription skip % only.
- Is this gift attach rate?
- Related gift path. [Gift attach rate](/manuals/bold-gift-attach-rate) is offers ÷ attaches. This page is skips ÷ gift subs after attach.
- What skip % should I invent?
- None. Type gift skips and gift subscriptions from the same CRM window.