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Library · Traffic · How to run this

Northbeam view-through is not click attribution

How to run thisTraffic3 steps
CalculatorNorthbeam view-through vs click share · Calculator lives in the articleOpen

NB VT-vs-click % = view-through $ ÷ (view-through $ + click $) × 100 on one Northbeam VT-vs-click cut.

Pair: View-through vs click share on Traffic. VT twin: view-through share. Assisted twin: assisted share.

What you type

View-through $ — Northbeam dollars credited to view-through in the VT-vs-click cut.

Click $ — Northbeam dollars credited to click in that same VT-vs-click cut.

NB VT-vs-click % = view-through ÷ (view-through + click) × 100. When NB VT-vs-click % runs wide, the VT window may be stealing click credit — chase that mapping; never invent an NB VT-vs-click chip.

What not to do

Do not invent NB VT-vs-click %. Do not dump a view-through-share (VT ÷ attributed) export into VT/click fields. Do not fold assisted or unattributed dollars into the split. Do not blend brands when one pixel owns the VT pile.

Related: Traffic, view-through share, assisted share, unattributed-revenue.

Procedure

  1. Type view-through $ and click $.
  2. Read NB VT-vs-click %.
  3. Revisit VT windows when NB VT-vs-click % is material.

Failure modes

  • Inventing NB VT-vs-click %.
  • Dumping a Northbeam view-through-share (VT ÷ attributed) export into VT/click fields.
  • Folding assisted or unattributed dollars into the VT-vs-click split.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB VT-vs-click %
View-through $ ÷ (View-through $ + Click $) × 100.

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FAQ

Is this Northbeam view-through share?
Different denominator. [View-through share](/manuals/northbeam-view-through-share) is view-through $ ÷ total attributed $. This page is view-through $ ÷ (view-through $ + click $).
Is this Hyros or Rockerbox view-through share?
Sibling attribution stack on VT ÷ attributed. [Hyros view-through share](/manuals/hyros-view-through-share) and [Rockerbox view-through share](/manuals/rockerbox-view-through-share) read those desks. Here you only split Northbeam view-through $ vs click $.
What NB VT-vs-click % should I invent?
None. Pull view-through $ and click $ from the same Northbeam VT-vs-click cut.