Library · Traffic · How to run this
Hyros model-vs-adbook gap is not Northbeam platform vs modeled
Net |modeled − platform| over platform for one Hyros pixel window. That quotient is Hyros book-fork %.
Pair: Modeled-vs-platform gap on Traffic. Northbeam twin: platform vs modeled. Cash twin: modeled-vs-cash.
What you type
Modeled revenue $ — Hyros modeled attributed revenue for the window.
Platform revenue $ — Ad-platform / last-touch revenue for that same window.
Hyros book-fork % = |modeled − platform| ÷ platform × 100. Fat Hyros book-fork % usually means pixel lag vs platform reporting — chase that path; never invent a Hyros book-fork chip.
What not to do
Skip inventing Hyros book-fork %. Skip dumping a Northbeam platform/modeled file into Hyros fields. Skip folding bank cash into the platform field. Skip blending channels when one path owns the fork.
Related: Traffic, platform vs modeled, modeled-vs-cash, Triple Whale modeled-vs-cash.
Procedure
- Type modeled revenue $ and platform revenue $.
- Read Hyros book-fork %.
- Chase pixel lag vs platform reporting when Hyros book-fork % is material.
Failure modes
- Inventing Hyros book-fork %.
- Dumping a Northbeam platform/modeled file into Hyros fields.
- Folding bank cash into the platform field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Hyros book-fork %
- |Modeled revenue $ − platform revenue $| ÷ platform revenue $ × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam platform vs modeled?
- Different attribution book with a spend third input. [Platform vs modeled](/manuals/northbeam-platform-vs-modeled) reads Northbeam plus spend. Here you only net Hyros modeled $ against ad-platform $.
- Is this Hyros modeled-vs-cash gap?
- Sibling Hyros door on bank cash, not ad books. [Modeled-vs-cash gap](/manuals/hyros-modeled-vs-cash-gap) pits modeled against settled cash. This page is modeled vs ad-platform revenue.
- What Hyros book-fork % should I invent?
- None. Pull modeled revenue $ and platform revenue $ from the same Hyros pixel window.