Library · Traffic · How to run this
Hyros modeled cash gap is not Northbeam modeled cash gap
Line up Hyros attributed $ next to settled cash $. Absolute difference ÷ cash is the gap %.
Pair: Modeled-vs-cash gap on Traffic. Other book: Northbeam modeled-vs-cash. Channel split: call-vs-web.
What you type
Modeled revenue $ — Hyros attributed revenue for the named window (call + web combined unless you intentionally cut one).
Cash collected $ — Settled cash that hit the bank / processor for that same window.
Gap % = |Hyros attributed − cash| ÷ cash × 100. A fat gap usually means refund lag or late call closes — chase those clocks; never invent a gap chip.
What not to do
Skip inventing gap %. Skip dumping a Northbeam CSV into Hyros inputs. Skip treating multi-touch share as cash. Skip mixing windows when one campaign owns the hole.
Related: Traffic, Northbeam modeled-vs-cash, call-vs-web, multi-touch share.
Procedure
- Type modeled revenue $ and cash collected $.
- Read gap %.
- Reconcile attribution vs settle when gap % is material.
Failure modes
- Inventing gap %.
- Pasting Northbeam dollars into Hyros fields.
- Treating call-vs-web share as cash collected.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Modeled-vs-cash gap %
- |Modeled revenue $ − cash collected $| ÷ cash collected $ × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam modeled-vs-cash gap?
- Northbeam has its own export. [Modeled-vs-cash gap](/manuals/northbeam-modeled-vs-cash-gap) is that book. This page only lines up Hyros attributed $ to bank cash.
- Is this call-vs-web share?
- Call vs web splits channels inside Hyros. [Call-vs-web share](/manuals/hyros-call-vs-web-share) is that split. Here you compare Hyros attributed $ to cash that cleared.
- What gap % should I invent?
- None. Pull Hyros attributed $ and settled cash from the same window.