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Library · Traffic · How to run this

Hyros call-halo skew is not Rockerbox halo gap

How to run thisTraffic3 steps
CalculatorHyros halo-vs-direct gap · Calculator lives in the articleOpen

Score |halo $ − direct $| against halo $ + direct $ on one Hyros call-path cut. That score is HY call-halo skew %.

Pair: Halo-vs-direct gap on Traffic. Rockerbox twin: halo gap. Northbeam twin: halo share.

What you type

Halo attributed $ — Halo / assisted-path dollars Hyros books on the call-path cut.

Direct attributed $ — Direct-path dollars in that same Hyros call-path cut.

HY call-halo skew % = |halo − direct| ÷ (halo + direct) × 100. Fat HY call-halo skew % usually means call-path map lag — chase that seat; never invent an HY call-halo skew chip.

What not to do

Never invent HY call-halo skew %. Never paste a Rockerbox |halo−direct|÷direct gap or Northbeam halo-share file into Hyros call-path fields. Never fold new-customer or assisted-vs-last-touch into call-halo skew. Never blend every media buyer when one call seat owns the skew pile.

Related: Traffic, Rockerbox halo gap, Northbeam halo share, new-customer.

Procedure

  1. Type halo attributed $ and direct attributed $.
  2. Read HY call-halo skew %.
  3. Reconcile call-path maps when HY call-halo skew % is material.

Failure modes

  • Inventing HY call-halo skew %.
  • Dumping a Rockerbox halo-gap or Northbeam halo-share file into Hyros fields.
  • Folding Hyros new-customer or assisted-vs-last-touch into call-halo skew.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

HY call-halo skew %
|Halo attributed $ − Direct attributed $| ÷ (Halo attributed $ + Direct attributed $) × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Rockerbox halo-vs-direct gap?
Different attribution math. [Halo-vs-direct gap](/manuals/rockerbox-halo-vs-direct) is |halo − direct| ÷ direct. Here you score Hyros |halo − direct| ÷ (halo + direct) on a Hyros call-path cut.
Is this Northbeam halo vs direct?
Sibling share door, not call-halo skew. [Halo vs direct](/manuals/northbeam-halo-vs-direct) is Northbeam halo share %. This page is Hyros call-halo skew against the combined book.
What HY call-halo skew % should I invent?
None. Type halo attributed $ and direct attributed $ from the same Hyros call-path cut.