Library · Traffic · How to run this
Everflow duplicate conversion is not TUNE duplicate conversion
From one Everflow conversion export, divide repeat posts by sale posts. That ratio is dup %.
Pair: Duplicate-conversion share on Traffic. Network twins: TUNE duplicate, Affise duplicate.
What you type
Duplicate conversions — Sale posts Everflow marked as a repeat in the export.
Conversions — Every sale post in that same Everflow export.
Dup % = repeat posts ÷ sale posts × 100. High dup % usually means click-ID or pixel double-fire — chase that path; do not invent a dup chip.
What not to do
Never invent dup %. Never paste a TUNE or Affise conversion file into Everflow fields. Never treat SubID mismatches as repeat posts. Never blend offers when one offer owns the repeats.
Related: Traffic, TUNE duplicate, Affise duplicate, SubID-mismatch.
Procedure
- Type duplicate conversions and conversions.
- Read dup %.
- Chase click-ID / pixel wiring when dup % is material.
Failure modes
- Inventing dup %.
- Dumping TUNE or Affise CSV into Everflow fields.
- Treating SubID mismatches as repeat sales.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Duplicate-conversion share %
- Duplicate conversions ÷ conversions × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this TUNE duplicate-conversion share?
- Different network file. [Duplicate-conversion share](/manuals/tune-duplicate-conversion-share) is TUNE. This page only reads Everflow repeat posts over Everflow sale posts.
- Is this SubID-mismatch share?
- Sibling Everflow grain. [SubID-mismatch share](/manuals/everflow-subid-mismatch-share) is SubID skew. This page is repeat sale posts, not SubID.
- What dup % should I invent?
- None. Use repeat posts and sale posts from the same Everflow export.