Library · Traffic · How to run this
SubID mismatch is not affiliate pause
SubID-mismatched conversions ÷ conversions make mismatch %. Type both.
Pair: SubID-mismatch share on Traffic. Pause: affiliate-pause share. Fraud cut: SubID fraud cut.
What you type
SubID-mismatched conversions — Conversions whose SubID did not match the Everflow expected map.
Conversions — Conversions in that same Everflow window.
Mismatch % = SubID-mismatched conversions ÷ conversions × 100. Fix SubID maps when mismatch % is fat — do not invent a mismatch chip.
What not to do
Do not invent mismatch %. Do not mix affiliate pauses into SubID counts. Do not treat MaxWeb SubID fraud cut as Everflow mismatch. Do not average every offer when one owns the hole.
Related: Traffic, affiliate-pause share, click ID collision, SubID fraud cut.
Procedure
- Type SubID-mismatched conversions and conversions.
- Read mismatch %.
- Fix SubID maps when mismatch % is material.
Failure modes
- Inventing mismatch %.
- Mixing affiliate pauses into SubID counts.
- Treating MaxWeb SubID fraud cut as Everflow mismatch.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- SubID-mismatch share %
- SubID-mismatched conversions ÷ conversions × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this affiliate-pause share?
- Sibling Everflow grain. [Affiliate-pause share](/manuals/everflow-affiliate-pause-share) is paused affiliates. This page is SubID-mismatched conversions \u00f7 conversions.
- Is this SubID fraud cut?
- Related MaxWeb cut. [SubID fraud cut](/manuals/maxweb-subid-fraud-cut) is fraud $ vs spend. This page is Everflow SubID-mismatch share.
- What mismatch % should I invent?
- None. Type SubID-mismatched conversions and conversions from the same Everflow window.