Library · Traffic · How to run this
Everflow offer-fire clock is not Affise click-fire ledger
Open one Everflow offer-fire board. Note the postback mark. Subtract the click mark. That span is EF offer-fire lag hours. Keep clicks beside the span so volume stays honest.
Pair: Click-to-postback lag on Traffic. Affise twin: AF click-fire. Cash twin: EF approved-paid lag.
Offer-fire columns
Click mark — Hour Everflow recorded the click on the offer-fire board.
Postback mark — Hour that conversion fired back as a postback on the same board.
Clicks — Row count on that Everflow click → postback cut.
EF offer-fire lag hours = postback mark − click mark. Rising EF offer-fire lag hours means chase the Everflow advertiser postback desk — leave empty chips empty.
Hard stops
Do not invent EF offer-fire lag hours. Do not load Affise click-fire CSVs into Everflow boxes. Do not paste pixel/postback dollar gaps into hour fields. Do not fuse offers when one Everflow advertiser owns the offer-fire pile.
Related: Traffic, AF click-fire, EF approved-paid lag, postback-miss.
Procedure
- Type click mark, postback mark, and clicks.
- Read EF offer-fire lag hours.
- Chase postback desk latency when EF offer-fire lag hours are material.
Failure modes
- Inventing EF offer-fire lag hours.
- Dumping Affise click-fire CSVs into Everflow boxes.
- Folding pixel/postback dollar gaps into hour fields.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- EF offer-fire lag hours
- Postback mark − Click mark on one Everflow offer-fire board.
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FAQ
- Is this Affise click-to-postback lag?
- Everflow offer-fire board vs Affise click-fire ledger. [Click-to-postback lag](/manuals/affise-click-to-postback-lag) stays on Affise. Click / postback marks belong on this Everflow board.
- Is this Everflow approved-to-paid lag?
- Offer-fire clock vs payout-post clock. [Approved-to-paid lag](/manuals/everflow-approved-to-paid-lag) aligns pay against approve. Here you align postback mark against click mark on fires.
- What EF offer-fire lag hours should I invent?
- None. Source click mark, postback mark, and clicks from the same Everflow offer-fire board.