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Deluxe Ads publisher fire SLA shelf is not ClickBank vendor hop SLA board
Sit on one Deluxe Ads publisher fire SLA shelf. Count publisher conversion fires that blew the fire SLA. Divide by fires that publisher still owed. Multiply by 100 for DX postback-timeout %. ClickBank vendor hop SLA boards and CAKE offer books stay off this shelf.
Pair: Postback-timeout share on Traffic. ClickBank twin: CB postback-timeout. Refuse twin: DX pub-refuse.
Publisher fire SLA columns
Timed-out postbacks — Deluxe Ads publisher fires the SLA shelf marked past-fire-deadline / SLA-expired.
Expected postbacks — Deluxe Ads publisher fires the media ledger says that shelf still owed.
DX postback-timeout % = timed-out postbacks ÷ expected postbacks × 100. A fat DX postback-timeout % chip means chase publisher endpoint latency on that shelf — leave blank chips alone.
Guardrails
Do not invent DX postback-timeout %. Do not fold publisher-refuse or geo-bleed rows into the SLA-expired tally. Do not paste ClickBank hop-SLA or CAKE offer-book timeout CSVs into Deluxe fire shelves. Do not blend publishers when one Deluxe shelf owns the SLA cut.
Related: Traffic, CB postback-timeout, DX pub-refuse, DX shelf-freeze.
Procedure
- Type timed-out postbacks and expected postbacks.
- Read DX postback-timeout %.
- Chase publisher fire SLA latency when DX postback-timeout % is material.
Failure modes
- Inventing DX postback-timeout %.
- Folding publisher-refuse or geo-bleed rows into the SLA-expired tally.
- Pasting ClickBank hop-SLA or CAKE offer-book timeout CSVs into Deluxe fire shelves.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- DX postback-timeout %
- Timed-out publisher fires ÷ owed fires × 100 on one Deluxe Ads publisher fire SLA shelf.
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FAQ
- Is this ClickBank postback-timeout share?
- Deluxe Ads publisher fire SLA shelf vs ClickBank vendor hop SLA board. [Postback-timeout share](/manuals/clickbank-postback-timeout-share) stays on ClickBank. Timed-out / owed totals belong on this Deluxe shelf.
- Is this Deluxe Ads postback-reject share?
- SLA clock-out vs publisher refuse. [Postback-reject share](/manuals/deluxe-ads-postback-reject-share) counts fires Deluxe stamped refused. Here you count publisher fires that blew the fire SLA.
- What DX postback-timeout % should I invent?
- None. Source timed-out publisher fires and owed fires from the same Deluxe Ads publisher fire SLA shelf.