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Library · Traffic · How to run this

Deluxe publisher-refuse is not RedTrack pixel-refuse

How to run thisTraffic3 steps
CalculatorDeluxe Ads postback-reject share · Calculator lives in the articleOpen

Score refused postbacks against postbacks on one Deluxe Ads publisher cut. That score is DX pub-refuse %.

Pair: Postback-reject share on Traffic. RedTrack twin: pixel-refuse. Park twin: offer-pause.

What you type

Postback rejects — Deluxe Ads publisher postbacks refused before CRM credit on the cut.

Postbacks — Postbacks fired on that same Deluxe Ads publisher cut.

DX pub-refuse % = postback rejects ÷ postbacks × 100. Fat DX pub-refuse % usually means publisher / endpoint lag — chase that seat; never invent a DX pub-refuse chip.

What not to do

Never invent DX pub-refuse %. Never paste a RedTrack pixel-refuse or TUNE server-refuse file into Deluxe publisher fields. Never fold offer-pause or geo-bleed counts into publisher refuses. Never blend every offer when one publisher seat owns the refuse pile.

Related: Traffic, RedTrack pixel-refuse, offer-pause, geo-bleed.

Procedure

  1. Type postback rejects and postbacks.
  2. Read DX pub-refuse %.
  3. Chase publisher / endpoint when DX pub-refuse % is material.

Failure modes

  • Inventing DX pub-refuse %.
  • Dumping a RedTrack pixel-refuse or TUNE server-refuse file into Deluxe Ads fields.
  • Folding Deluxe offer-pause or geo-bleed counts into publisher refuses.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

DX pub-refuse %
Postback rejects ÷ Postbacks × 100.

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FAQ

Is this RedTrack postback-reject share?
Different affiliate export. [Postback-reject share](/manuals/redtrack-postback-reject-share) refuses RedTrack pixels. Here you only score Deluxe Ads publisher refuses against Deluxe postbacks.
Is this Deluxe Ads offer-pause share?
Sibling Deluxe park door, not publisher refuses. [Offer-pause share](/manuals/deluxe-ads-offer-pause-share) is paused offers ÷ live offers. This page is refused postbacks ÷ postbacks.
What DX pub-refuse % should I invent?
None. Score postback rejects and postbacks from the same Deluxe Ads publisher cut.