Library · Traffic · How to run this
Lead caps can die while demand is still live
Affiliate lead / offer caps reset on a clock. Mid-day fills can burn the line while buyers are still coming. Type cap, fills so far, hours left, and $ per lead.
Pair: Lead-cap exhaustion on Traffic. Geo unit cap: geo-cap exhaustion. Unused offer units: offer cap leftover.
What you type
Daily cap — written lead / offer units for today on that CAKE offer (network sheet).
Fills so far — credited fills against that cap in the same day.
Hours left — hours until the cap day resets (your clock).
$ / lead — value you assign per fill (payout or contribution — typed, not a blog average).
Leftover room = cap − fills. Pace = fills ÷ elapsed hours (24 − hours left). Unmet units = max(0, pace × hours left − leftover). Leftover demand $ = unmet × $ / lead. Raise the cap or throttle sources when that $ is material — do not invent a fill curve.
What not to do
Do not invent a fill rate. Do not mix all-offer fills into one offer’s cap. Do not treat CRM still-selling as proof the lead cap has room. Do not ignore hours left when leftover looks fat at noon.
Related: Traffic, geo-cap exhaustion, offer cap leftover, affiliate cap vs CRM.
Procedure
- Type daily cap, fills so far, and hours left.
- Type $ per lead.
- Raise the cap or throttle when leftover demand $ is material.
Failure modes
- Inventing a fill rate.
- Mixing all-offer fills into one offer cap.
- Treating CRM still-selling as proof the lead cap has room.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Lead-cap leftover demand $
- Unmet = max(0, pace × hours left − leftover). Leftover demand $ = unmet × $ / lead. Pace uses fills ÷ elapsed hours.
Work with us — We run this job on your accounts. Services
FAQ
- Is this geo-cap exhaustion?
- Sibling clock. [Geo-cap exhaustion](/manuals/maxweb-geo-cap-exhaustion) is a geo daily unit cap. This page prices unmet lead demand $ when a CAKE lead / offer cap dies mid-day.
- Is this offer cap leftover?
- Related leftover. [Offer cap leftover](/manuals/everflow-offer-cap-rollover) values unused cap. This page values demand that would keep filling after the cap is gone.
- What fill rate should I invent?
- None. Pace is fills ÷ elapsed hours from hours left. Type the network numbers.