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Library · Traffic · How to run this

Unused daily cap is leftover demand

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CalculatorOffer cap leftover · Calculator lives in the articleOpen

Daily offer caps reset. Unused fills are leftover demand unless the network rolls them. Leftover $ = (cap − filled) × payout. Type daily cap, filled, and payout $.

Pair: Offer cap leftover on Traffic. Mid-day pace: geo-cap exhaustion. Cap vs CRM: affiliate cap vs CRM.

What you type

Daily cap — written units / conversions for the offer today.

Filled — credited fills against that cap in the same day.

Payout $ — payout per fill (network / offer sheet).

Leftover units = cap − filled. Leftover $ = leftover × payout. Raise the cap, push sources, or accept the roll — do not invent a fill curve.

What not to do

Do not invent a fill rate. Do not mix multi-day fills into one daily cap. Do not treat CRM still-selling as proof the offer cap has room. Do not ignore payout when comparing two offers’ leftover.

Related: Traffic, geo-cap exhaustion, affiliate cap vs CRM, click-ID coverage.

Procedure

  1. Type the written daily offer cap and fills.
  2. Type payout $ per fill.
  3. Raise the cap or push sources before inventing a fill curve.

Failure modes

  • Inventing a fill rate.
  • Mixing multi-day fills into one daily cap.
  • Ignoring payout when comparing leftover across offers.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

Offer cap leftover $
(Daily cap − filled) × payout. Unused fills are lost demand unless the network rolls the cap.

Work with us — We run this job on your accounts. Services

FAQ

Is this geo-cap exhaustion?
Related clock. [Geo-cap exhaustion](/manuals/maxweb-geo-cap-exhaustion) is mid-day pace vs hours left. This page prices unused daily offer cap as leftover demand $.
Is this affiliate cap vs CRM?
Related. [Affiliate cap vs CRM](/manuals/affiliate-cap-vs-crm) is cap filled while CRM still sells. This page is leftover when the day ends under cap.
What fill rate should I invent?
None. Type filled and payout from the network export. Leftover $ is (cap − filled) × payout.