Library · Subscriptions · How to run this
Day-2 refund is not rebill-day drop
Day-2 refunds ÷ converts make spike %. Type both.
Pair: Day-2 refund spike on Subscriptions. Rebill: rebill-day drop. Keep: convert vs refund.
What you type
Day-2 refunds — converts that refunded by end of day 2.
Converts — paid converts in that same cohort window.
Spike % = day-2 refunds ÷ converts × 100. Fix offer or fulfillment when spike % is fat — do not invent a spike chip.
What not to do
Do not invent spike %. Do not mix day-N rebill drops into day-2 refunds. Do not treat trial starts as converts. Do not average every offer when one owns the spike.
Related: Subscriptions, rebill-day drop, convert vs refund, EPC vs refund rate.
Procedure
- Type day-2 refunds and converts.
- Read spike %.
- Fix offer or fulfillment when spike % is material.
Failure modes
- Inventing spike %.
- Mixing day-N rebill drops into day-2 refunds.
- Treating trial starts as converts.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Day-2 refund spike %
- Day-2 refunds ÷ converts × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this rebill-day drop?
- Sibling BuyGoods clock. [Rebill-day drop](/manuals/buygoods-rebill-day-drop) is day-N due vs billed. This page is day-2 refunds ÷ converts.
- Is this trial convert vs refund?
- Related refund grain. [Convert vs refund](/manuals/buygoods-trial-convert-vs-refund) pairs keep vs refund. This page is the day-2 refund spike.
- What spike % should I invent?
- None. Type day-2 refunds and converts from the same BuyGoods window.