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Library · Traffic · How to run this

Affise creative freeze-kill is not TUNE network kill

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CalculatorAffise creative-reject share · Calculator lives in the articleOpen

Ratio freeze-killed creatives to creatives submitted on one Affise offer cut. That ratio is AF creative-kill %.

Pair: Creative-reject share on Traffic. TUNE twin: network kill. Offer twin: offer freeze.

What you type

Creative rejects — Affise creatives freeze-killed / refused before rotate in the cut.

Creatives submitted — Creatives submitted in that same Affise offer cut.

AF creative-kill % = creative rejects ÷ creatives submitted × 100. Fat AF creative-kill % usually means brand / geo creative rules — chase those seats; never invent an AF creative-kill chip.

What not to do

Skip inventing AF creative-kill %. Skip pasting a TUNE or MaxWeb creative kill file into Affise seats. Skip folding offer-pause counts into creative kills. Skip averaging every advertiser when one creative seat owns the kill pile.

Related: Traffic, network kill, offer freeze, MaxWeb refuse.

Procedure

  1. Type creative rejects and creatives submitted.
  2. Read AF creative-kill %.
  3. Chase brand / geo creative rules when AF creative-kill % is material.

Failure modes

  • Inventing AF creative-kill %.
  • Pasting a TUNE or MaxWeb creative kill file into Affise seats.
  • Folding offer-pause counts into creative kills.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

AF creative-kill %
Creative rejects ÷ Creatives submitted × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this TUNE creative-reject share?
Different affiliate ledger. [Creative-reject share](/manuals/tune-creative-reject-share) marks TUNE network kills. Here you only ratio Affise freeze-killed creatives against Affise creatives submitted.
Is this Affise offer-pause share?
Sibling Affise door on offers, not creatives. [Offer-pause share](/manuals/affise-offer-pause-share) is offers frozen. This page is creatives Affise killed before rotate.
What AF creative-kill % should I invent?
None. Pull creative rejects and creatives submitted from the same Affise offer cut.