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Library · Traffic · How to run this

TUNE network creative kill is not Everflow offer-board kill

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CalculatorTUNE creative-reject share · Calculator lives in the articleOpen

Mark network creative kills against creatives submitted on one TUNE offer cut. That mark is TUNE kill %.

Pair: Creative-reject share on Traffic. Everflow twin: offer-board kill. Click twin: click-ID miss.

What you type

Creative rejects — TUNE creatives killed / rejected in the offer cut.

Creatives submitted — TUNE creatives submitted in that same offer cut.

TUNE kill % = creative rejects ÷ creatives submitted × 100. Fat TUNE kill % usually means brand or traffic-source rules — chase those rules; never invent a TUNE kill chip.

What not to do

Skip inventing TUNE kill %. Skip pasting an Everflow or Voluum reject export into TUNE seats. Skip folding click-ID misses into creative kill counts. Skip averaging every offer when one creative seat owns the hole.

Related: Traffic, offer-board kill, click-ID miss, Voluum creative kill.

Procedure

  1. Type creative rejects and creatives submitted.
  2. Read TUNE kill %.
  3. Chase brand / traffic-source rules when TUNE kill % is material.

Failure modes

  • Inventing TUNE kill %.
  • Pasting an Everflow or Voluum reject export into TUNE seats.
  • Folding click-ID misses into creative kill counts.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TUNE kill %
Creative rejects ÷ Creatives submitted × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Everflow creative-reject share?
Different affiliate ledger. [Creative-reject share](/manuals/everflow-creative-reject-share) marks Everflow offer-board kills. Here you only mark TUNE network creative kills against TUNE creatives submitted.
Is this TUNE click-ID miss share?
Sibling TUNE door on click IDs, not creatives. [Click-ID miss share](/manuals/tune-click-id-miss-share) is missing click IDs. This page is creatives TUNE killed before rotate.
What TUNE kill % should I invent?
None. Pull creative rejects and creatives submitted from the same TUNE offer cut.