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Library · MIDs · Guide

MCC risk lookup

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GuideMCC risk lookupOpen pairing manual
20 codes · the MCC on the MID is the one Visa and the acquirer will use, not the one on the website.
MCCRiskTypical useWhy it matters
5411
Grocery stores, supermarkets
LowRetail groceryLow interchange risk. A nutra brand on 5411 is an MCC mismatch waiting for a shutdown.
5691
Men’s and women’s clothing stores
LowApparel retail / DTC clothingLegitimate clothing can live here. Cross-selling a continuity vitamin on the same MID is the problem.
5732
Electronics stores
LowConsumer electronicsLow if the goods match the descriptor. High-ticket CNP fraud still exists; that is a reason-code problem, not MCC.
5812
Eating places, restaurants
LowRestaurantsCard-present heavy. Do not park a subscription offer on a restaurant MID.
5499
Miscellaneous food stores
ElevatedSpecialty food, some nutraceutical retailAcquirers argue about this one. Better than 5968 if the offer is truly one-shot retail food. Still not a free pass.
5912
Drug stores and pharmacies
ElevatedOTC / pharmacyLicensing and card-brand pharmacy rules sit on top of MCC. Rx vs OTC is underwriting, not a code you pick in a form.
5815
Digital goods — books, movies, music
ElevatedPaid media downloadsDigital goods. Card-absent, immediate fulfillment, high CNP fraud. 3DS and descriptor matter more than for a sweater.
5816
Digital goods — games
High-riskGames, in-app, some info productsHigh-risk digital. Caps, reserves, and CB programs are usually stricter than physical retail.
5817
Digital goods — applications
High-riskSoftware / SaaS-ish digitalSame digital-goods pile. Recurring billing on this MCC still needs a continuity story on the application.
5966
Direct marketing — outbound telemarketing
High-riskOutbound phone salesVisa/Mastercard treat outbound telesales as high-risk. Many acquirers will not write it.
5967
Direct marketing — inbound teleservices
High-riskInbound phone / TV-to-phoneInbound is not automatically safer. Still a monitored direct-marketing code.
5968
Direct marketing — continuity / subscription
High-riskContinuity, autoship, memberships billed on a cycleThe code most subscription offers actually belong on. Higher reserves, tighter CB programs, more underwriting questions. Do not hide this as 5999.
5969
Direct marketing — other
High-riskOther direct-to-consumer mail/online that is not 5968Catch-all direct marketing. Acquirers still price it as high-risk.
5993
Cigar stores and stands
High-riskTobacco / nicotine retailRestricted category. Age-gating and card-brand tobacco rules sit beside MCC.
5999
Miscellaneous and specialty retail
Elevated“Other retail” when nothing else fitsOverused as a hiding place. If the offer is continuity, 5968 is the honest code — 5999 will not save a mismatch review.
6051
Non-financial institutions — foreign currency, money orders, stored value
High-riskQuasi-cash, stored valueNot a product MCC. Quasi-cash is monitored. Do not invent this for a supplement brand.
7273
Dating services
High-riskDating / adult-adjacentHigh CB, high-risk acquiring. Recurring memberships compound MID pressure.
7995
Betting, including lottery tickets
High-riskGamblingOften prohibited or specialized acquiring only. Not a code you “try.”
5122
Drugs, drug proprietaries, druggists’ sundries
High-riskWholesale drugs / some nutra supplyWholesale drug MCC. Brand-site retail nutra usually should not live here.
4722
Travel agencies and tour operators
ElevatedTravelDelayed delivery = delayed CB. Different clock than a shipped bottle.

Filter by risk band or search a code / name. High-risk here means how acquirers and brands monitor the MID — reserves, tighter CB programs — not a moral category.

Procedure: MCC on the MID. Topic: MIDs.

GuideMCC on the MID · How to run thisOpen

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