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Server events so CAC is true

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Tick events that actually fire. Unchecked is a hole. Boxes start off. Not a pixel product page.

A PageView / landingServer or CAPI — not browser-only hopeB ViewContent / SKUThe offer they sawC Purchase on settleFires when the charge settles — not thank-you aloneD Refund / cancelSo CAC can fall when money comes backE Subscribe / rebillIf continuity — MIT that settlesF Event ID dedupePixel + server do not double-count

Missing events

Holes: PageView / landing, ViewContent / SKU, Purchase on settle, Refund / cancel, Subscribe / rebill, Event ID dedupe.

Tick events that actually fire. Unchecked means you have not covered it. Boxes start off. Purchase fires when the charge settles.

Pairing procedure: Cover server events so CAC can be true. Topic: Traffic.

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Page	Type
Cover server events so CAC can be true	How to run this
Traffic	Topic
KPIs	Related topic
Payments	Related topic
Stock / inventory	Related topic
Refunds	Related topic
Subscriptions	Related topic
MIDs	Related topic

Server events so CAC is true

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