Library · Traffic · Calculator
Kill or keep vs target CAC
CalculatorKill or keep vs target CACBack to article
Type spend, settled orders, and contribution CAC target. Kill above 125% of target. We do not fill sample spend. This is ops, not branding.
Actual CAC
Type spend, settled orders, and target. Twelve orders is not a keep.
Type spend, settled orders, and contribution CAC target. Kill above 125% of target. Watch above 100%. Keep below. We do not fill sample spend.
Pairing procedure: Kill spend that misses target CAC. Topic: Traffic.
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