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Max CAC from settled contribution
CalculatorMax CAC from settled contributionBack to article
Type settled AOV, landed COGS, refund %, processor fee %, and reserve drag %. We do not fill 8% refunds or a sample fee. Profit floor is optional.
Max CAC
Type settled AOV, COGS, refund %, fee %, and reserve drag %. Contribution includes those lines — not ad-account revenue.
Type settled AOV, landed COGS, refund rate, processor fees, and reserve drag. We do not fill sample percents. Max CAC is what remains (minus any optional profit floor). Implied min ROAS is on that same settled AOV.
If a MID is already at threshold, capacity is the constraint — not this number. Procedure: max CAC against settled contribution. Topic: Traffic.
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