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Library · Traffic · How to run this

Triple Whale pixel spend hole is not Rockerbox spend coverage

How to run thisTraffic3 steps
CalculatorTriple Whale spend coverage gap · Calculator lives in the articleOpen

Reconcile (platform − tracked) over platform spend for one Triple Whale pixel window. That quotient is TW spend-gap %.

Pair: Spend coverage gap on Traffic. Rockerbox twin: spend coverage. Revenue twin: platform vs TW.

What you type

Tracked spend $ — Ad spend dollars Triple Whale ingested via pixel / connector in the named window.

Platform spend $ — Ad spend dollars the platform booked in that same window.

TW spend-gap % = (platform − tracked) ÷ platform × 100. Fat TW spend-gap % usually means a pixel or connector miss — chase that path; never invent a TW spend-gap chip.

What not to do

Skip inventing TW spend-gap %. Skip dumping a Rockerbox or Northbeam spend file into Triple Whale fields. Skip folding revenue-book gaps into dollar spend. Skip merging windows when one connector owns the hole.

Related: Traffic, spend coverage, platform vs TW, Northbeam spend coverage.

Procedure

  1. Type tracked spend $ and platform spend $.
  2. Read TW spend-gap %.
  3. Chase pixel / connector misses when TW spend-gap % is material.

Failure modes

  • Inventing TW spend-gap %.
  • Dumping a Rockerbox or Northbeam spend file into Triple Whale fields.
  • Folding revenue-book gaps into dollar spend.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW spend-gap %
(Platform spend $ − Tracked spend $) ÷ Platform spend $ × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Rockerbox spend coverage gap?
Different attribution book. [Spend coverage gap](/manuals/rockerbox-spend-coverage-gap) reads Rockerbox. Here you only reconcile Triple Whale (platform − tracked) over platform spend.
Is this Triple Whale ad-platform gap?
Sibling Triple Whale door. [Platform vs TW gap](/manuals/triple-whale-ad-platform-gap) is revenue books. This page is dollar spend ingested vs platform booked.
What TW spend-gap % should I invent?
None. Pull tracked spend $ and platform spend $ from the same Triple Whale pixel / connector window.