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Library · Traffic · How to run this

Triple Whale summary ROAS dollars vs CRM settle

How to run thisTraffic3 steps
CalculatorTriple Whale modeled-vs-CRM gap · Calculator lives in the articleOpen

Open one Triple Whale summary export. Compare attributed $ to CRM settle $. Absolute gap over CRM settle $ × 100 is TW modeled-CRM gap %.

Pair: Modeled-vs-CRM gap on Traffic. Call-rail twin: Hyros MTA-CRM. Platform twin: platform-vs-CRM.

Export math

Attributed $ — Triple Whale summary / modeled attribution dollars in the export.

CRM settle $ — Settled CRM revenue dollars matched to that same Triple Whale export.

TW modeled-CRM gap % = |attributed − CRM settle| ÷ CRM settle × 100. Hot TW modeled-CRM gap % usually means the summary join or order-id map is wrong — fix the join; leave blank chips alone.

Guardrails

Do not invent TW modeled-CRM gap %. Do not drop platform-ads rows into the attributed box. Do not paste Hyros call-rail exports into Triple Whale fields. Do not blend stores when one Triple Whale workspace owns the gap.

Related: Traffic, Hyros MTA-CRM, platform-vs-CRM, modeled-vs-cash.

Procedure

  1. Type modeled revenue $ and CRM revenue $.
  2. Read TW modeled-CRM gap %.
  3. Chase the mapping when TW modeled-CRM gap % is material.

Failure modes

  • Inventing TW modeled-CRM gap %.
  • Loading platform-vs-CRM or modeled-vs-cash rows into modeled/CRM boxes.
  • Folding Hyros modeled-vs-CRM into Triple Whale boxes.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW modeled-CRM gap %
|Modeled revenue $ − CRM revenue $| ÷ CRM revenue $ × 100 on one Triple Whale attribution window.

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FAQ

Is this Hyros modeled-vs-CRM gap?
Triple Whale summary export vs Hyros call-rail window. [Modeled-vs-CRM gap](/manuals/hyros-modeled-vs-crm-gap) stays on Hyros. Attributed / settle totals never leave Triple Whale here.
Is this Triple Whale platform-vs-CRM gap?
Modeled/summary credit vs ad-platform reported. [Platform-vs-CRM gap](/manuals/triple-whale-platform-vs-crm-gap) scores platform $ vs CRM. Here you only score Triple Whale attributed $ against CRM settle $.
What TW modeled-CRM gap % should I invent?
None. Pull attributed $ and CRM settle $ from the same Triple Whale summary export.