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Library · Traffic · How to run this

Triple Whale pixel display credit board is not Hyros call-path display credit panel

How to run thisTraffic3 steps
CalculatorTriple Whale display-vs-paid gap · Calculator lives in the articleOpen

On one Triple Whale pixel display credit board, take |display $ − paid $| over paid $. That quotient is TW display-paid gap %. Hyros call-path display panels, Northbeam display books, and Triple Whale push credit boards never feed this pixel display cut.

Pair: Display-vs-paid gap under Traffic. Hyros twin: HY display-paid. Push twin: TW push-paid.

Pixel display credit fields

Display revenue $ — Triple Whale dollars tagged display / banner / programmatic display on the pixel display credit board.

Paid revenue $ — Triple Whale dollars tagged paid media on that same board.

TW display-paid gap % = |display − paid| ÷ paid × 100. When TW display-paid gap % climbs, display and paid tags disagree on that board — reconcile those maps; never invent a TW display-paid chip.

Hard stops

Never invent TW display-paid gap %. Never paste Hyros call-path display or Triple Whale push-vs-paid exports into display/paid boxes. Never park owned/organic dollars in the display field. Never fuse boards when one Triple Whale pixel display credit board owns the swing.

See also: Traffic, HY display-paid, TW push-paid, TW sms-paid.

Procedure

  1. Type display revenue $ and paid revenue $.
  2. Read TW display-paid gap %.
  3. Reconcile display vs paid maps when TW display-paid gap % is material.

Failure modes

  • Inventing TW display-paid gap %.
  • Pasting Hyros call-path display or Triple Whale push-vs-paid exports into display/paid boxes.
  • Parking owned/organic dollars in the display field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW display-paid gap %
|Display $ − Paid $| ÷ Paid $ × 100 on one Triple Whale pixel display credit board.

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FAQ

Is this Hyros display-vs-paid gap?
Triple Whale pixel display credit board vs Hyros call-path display credit panel. [Display-vs-paid gap](/manuals/hyros-display-vs-paid-gap) stays on Hyros. Display $ / paid $ for Triple Whale belong on this pixel board.
Is this Triple Whale push-vs-paid gap?
Display credit vs push credit. [Push-vs-paid gap](/manuals/triple-whale-push-vs-paid-gap) stacks push against paid. Here you only compare display / banner / programmatic display $ to paid $.
What TW display-paid gap % should I invent?
None. Source display revenue $ and paid revenue $ from the same Triple Whale pixel display credit board.