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Library · Traffic · How to run this

Triple Whale pixel CTV credit board is not Hyros call-path CTV credit panel

How to run thisTraffic3 steps
CalculatorTriple Whale CTV-vs-paid gap · Calculator lives in the articleOpen

Take one Triple Whale pixel CTV credit board. Take |CTV $ − paid $|. Divide by paid $. The readout is TW ctv-paid gap %. Hyros call-path CTV panels, pixel YouTube credit boards, and store-pixel CTV-vs-feed swings never feed this CTV-paid cut.

Pair: CTV-vs-paid gap under Traffic. YouTube twin: TW youtube-paid. Social twin: TW ctv-social.

Pixel CTV credit dollars

CTV revenue $ — Triple Whale dollars tagged connected-TV / OTT on the named pixel CTV credit board.

Paid revenue $ — Triple Whale dollars tagged paid media on that same board.

TW ctv-paid gap % = |CTV − paid| ÷ paid × 100. A fat TW ctv-paid gap % usually means store-pixel CTV maps disagree with paid bids — chase that fork; blank chips stay blank.

Hard stops

Do not invent TW ctv-paid gap %. Do not drop a Hyros CTV-paid or Triple Whale YouTube-paid export into these boxes. Do not stuff linear TV or owned/organic $ into the CTV column. Do not blend boards when one store summary owns the skew.

See also: Traffic, TW youtube-paid, TW ctv-social, TW audio-paid.

Procedure

  1. Type CTV revenue $ and paid revenue $.
  2. Read TW ctv-paid gap %.
  3. Chase store-pixel CTV vs paid maps when TW ctv-paid gap % climbs.

Failure modes

  • Inventing TW ctv-paid gap %.
  • Dropping a Hyros CTV-paid or Triple Whale YouTube-paid export into CTV/paid boxes.
  • Stuffing linear TV or owned/organic $ into the CTV column.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW ctv-paid gap %
|CTV revenue $ − paid revenue $| ÷ paid revenue $ × 100 on one Triple Whale pixel CTV credit board.

Work with us — We run this job on your accounts. Services

FAQ

Is this Hyros CTV-vs-paid gap?
Triple Whale pixel CTV credit board vs Hyros call-path CTV credit panel. [CTV-vs-paid gap](/manuals/hyros-ctv-vs-paid-gap) stays on Hyros. Store-pixel CTV / paid dollars belong on this Triple Whale board.
Is this Triple Whale YouTube-vs-paid gap?
Pixel CTV credit board vs pixel YouTube credit board. [YouTube-vs-paid gap](/manuals/triple-whale-youtube-vs-paid-gap) stacks YouTube against paid. Here you only compare connected-TV $ to paid $.
What TW ctv-paid gap % should I invent?
None. Pull CTV revenue $ and paid revenue $ from the same Triple Whale pixel CTV credit board.