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Library · Traffic · How to run this

Triple Whale storefront-brand skew is not Hyros call-brand

How to run thisTraffic3 steps
CalculatorTriple Whale branded-vs-nonbrand gap · Calculator lives in the articleOpen

On one Triple Whale storefront-brand book, net |storefront-brand $ − nonbrand $| against nonbrand $. That quotient is TW brand-gap %.

Pair: Branded-vs-nonbrand gap on Traffic. Hyros twin: HY brand-gap. Assist twin: assisted-vs-direct.

Storefront-brand inputs

Storefront-brand revenue $ — Triple Whale dollars tagged to brand storefront / brand-keyword paths.

Nonbrand revenue $ — Triple Whale dollars tagged nonbrand on that same book.

TW brand-gap % = |storefront-brand $ − nonbrand $| ÷ nonbrand $ × 100. When TW brand-gap % climbs, reconcile storefront brand paths against nonbrand bids — leave empty chips empty.

What not to do

Skip inventing TW brand-gap %. Skip loading a Hyros call-brand CSV into Triple Whale boxes. Skip stuffing organic $ into the storefront-brand field. Skip blending campaigns when one storefront-brand book owns the swing.

Related: Traffic, HY brand-gap, assisted-vs-direct, paid-vs-organic.

Procedure

  1. Type branded revenue $ and nonbrand revenue $.
  2. Read TW brand-gap %.
  3. Reconcile storefront-brand vs nonbrand when TW brand-gap % is material.

Failure modes

  • Inventing TW brand-gap %.
  • Pasting a Hyros call-brand file into Triple Whale fields.
  • Folding organic $ into the branded field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW brand-gap %
|Branded $ − Nonbrand $| ÷ Nonbrand $ × 100 on one Triple Whale storefront-brand book.

Work with us — We run this job on your accounts. Services

FAQ

Is this Hyros branded-vs-nonbrand gap?
Triple Whale storefront-brand book vs Hyros phone-attribution book. [Branded-vs-nonbrand gap](/manuals/hyros-branded-vs-nonbrand-gap) stays on Hyros. Storefront-brand / nonbrand dollars never leave Triple Whale here.
Is this Triple Whale assisted-vs-direct gap?
Storefront-brand vs nonbrand mix — not assist vs direct. [Assisted-vs-direct gap](/manuals/triple-whale-assisted-vs-direct-gap) nets assist against direct. Here you only compare storefront-brand $ to nonbrand $.
What TW brand-gap % should I invent?
None. Source storefront-brand revenue $ and nonbrand revenue $ from the same Triple Whale storefront-brand book.